The real estate industry has had some interesting ups and down over the past decade - NAR National Association of Realtors membership hit its all-time high back in with 1, realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in withmembersit has been steadily increasing, and with nearly 1, members inthe competition among realtors is heating up. While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. If you're not active, engaging, and networking online, then you're missing out.
Here are our 35 best real estate marketing ideas for those looking to win the real estate marketing game.
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Interact with users, share good press, and promote your properties. Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to and share various properties online by adding social sharing buttons.
What are other realtors in your area doing? What do their websites look like? How active are they on social media?
Take note of what competitors are doing — then avoid their mistakes and replicate their success! Put your contact info on every of your website. Ideally, make an impressive that grabs attention. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.
Successful real estate advertising relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. Hire a professional photographer preferably with experience photographing homes and architectureor, if you have sophisticated equipment and are confident in your abilities, have your own hand at it.
High-impact real estate
Just remember this is one of those scenarios when it pays to bring in the professionals. There are tons of great resources that provide in-depth detail about real estate photography — this guide from Digital Photography School is helpful so long as you have some basic photography experience under you belt already. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers. Consider helping sponsor local festivals, sports teams, or school events.
ing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers. Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality.
You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted. Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.
Tech-savvy consumers spend tons of time on their mobile devices. Even better, consider creating a mobile app that potential buyers can use to review listings. marketing is one of the real strategies for estate client relationships. Collect s from your website, local outreach, or any other methods you can think of.
Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home hopefully without a resident evil witch. If they first attended an open house with you, send them an detailing other nearby houses on the market. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey. Google My Business is the latest in Google location-based s. Trust me, this one is a no-brainer. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever.
Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes. Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to stories — tell a good one and clients will flock to you.
If you feel comfortable enough, hosting a webinar can be a great way to garner online for your business. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website!
Here are some more tips on putting together a great webinar.
With organic reach dwindling on many popular social networks like Facebook, paid Facebook are often the most effective way to get in front of clients. Consider sending out postcards to qualified le or potential buyers in the specific zip codes you are active in. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand.
See if you can write a column or feature for local publications. Instead, try to showcase your knowledge. Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic seminar about the basics of home buying and mortgages. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the estate equivalent of a webinar. Online, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you.
Branding is your buddy — that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand. Developing relationships with other local businesses will be key for your real estate marketing efforts. See if you can get local breakfast ts to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting.
Testimonials are tremendous trust als. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a real. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Make it easy for users to access all this information — make sure all your property s have great photos, virtual tours, and easy access to Google Maps and Google Earth.
Your visitors need to have a good experience on your advertising, so take the time to brush up on user experience de skills and information architecture. Make sure you are including some local-oriented keywords in your copy to ensure that your content is found by buyers Googling online for homes in your area. Zillow is basically the Yelp of real estate marketing, and you really need to be on there if you want any chance of being discovered - you can ignore the sun, but it will still burn you!
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Zillow offers the ability to advertise as an agent on their website. Zillow also allows users to review real estate agents, so put on a smile and rack up that rating, as a solid star rating will greatly increase your le. Use a scheduling sharing app to coordinate times to show a house to buyers.
Scheduling apps like Doodle can cut down on the endless back and forth timeslot swapping. Send a local care package to clients after they close, with local movie or theater tickets, restaurant gift cards, etc.
Stay in touch even months and years later with past buyers in order to build in that good relationship.
Advertising for real estate professionals
Send anniversary cards, holiday cards, etc to stay fresh in their minds. Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house. If those calls come about because someone saw your PPC ad, you want to be able to track which and keywords are driving calls.
Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes. When she's not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. Home Blog. Last updated: July 21, Industry Insights. Megan Marrs. Find out if you're making mistakes with Google. up to get our top tips and tricks weekly! Me Up! Related Content.
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